8 Dec. 2021
Roles: Art Direction, Prop Styling, Photography, Retouching
Above and below are some images I shot back in October for a client wanting to set up a brand new e-commerce website importing new electrical products to the UK.
After a brainstorming session where we established the goals and expectations of Oliver with his elegant, portable blender, we agreed to steer away from the traditional and over-used product images on a white background favoured by some online marketplaces.
Knowing how much competition there currently is for portable blenders, my client and I knew the need to stand out visually was fundamental to the success of his new venture. We decided to go boldly with the colours his product comes in (currently pink, red and forest green) as well as emphasise the unusual hexagonal shape of the blender.
My client explained to me that he primarily wanted to target seasonal shoppers with Christmas fast approaching (and the New Year's healthy resolutions not far behind!) so we made sure to capture a striking image of the beautiful and ready-to-gift box the blender comes in.
I also suggested we played the elegance card and match the lighting accordingly. Not only this blender is highly functional, it is also a very stylish and desirable object to be seen with, and that is exactly the message we aimed to convey with this collection of images.
I wish Oliver, all my past and current clients, friends, and family, a merry and peaceful Christmas and a healthy and prosperous New Year!